He invited American skier Linsey Vonn to Switzerland for a trip on the Jungfrau Railway, to the ‘Top of Europe’ - 3,454 metres above sea level.
For a challenge, flying from her home in Miami, Vonn and Lindt brand ambassador Federer staged a tennis exhibition match on the Aletsch Glacier, in the Alps, overlooking the Sphinx. The winner earned a Lindt chocolate.
“I never cease to be amazed by the great ideas Lindt comes up with,” said Federer. “Today, on the Jungfraujoch, was a real highlight for me.
“It was very special. It was cool that Linsey was to come here from Miami. It was a really successful event and we had a good crowd. It’s a unique location in Switzerland. With the opening of the Lindt store, it is something special that you can buy such great chocolate in up in such a location.”
Vonn said, “It was really fun. It was a little bit difficult with the high altitude, but it was something I have never done before. I am in the snow a lot for skiing, but never to play tennis. Roger was not expecting me to be that good at tennis!”
Federer opened Lindt Swiss Chocolate Heaven, a themed chocolate shop offering a wide range of the finest Lindt chocolate, on the Jungfraujoch. The adjacent Master Chocolatiers parlour also gives visitors a fascinating insight into how chocolate is made.
Federer was grateful that Vonn could be part of the project.
“Linsey is very experienced with snow, mountains and altitude,” said Federer. “She has been a fan of mine for a long time and I am a big skiing fan. Linsey is such a great champion. I have always admired her and what she has done.”
Photo Gallery: Lindt Swiss Chocolate Heaven
Rode in a helicopter today, so I obviously had to take a #selfie pic.twitter.com/x3E6fuqeHn
— Roger Federer (@rogerfederer) July 16, 2014
On Twitter use: #chocolateheavenDate: 17th July 2014, Source: ATP
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