The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.
The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.
Mercedes-Benz has used tennis as a marketing platform for more than 15 years and this partnership looks to extend the brands visibility throughout the sport.
“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon..,” said Stephen Cannon, Vice President Marketing for Mercedes-Benz USA. “We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come,” he added.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.
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Date: 27.05.2010, Source: RF Official
