“Federer has the most impressive endorsement portfolio in sports,” writes Forbes, listing Nike, Rolex, Wilson, Credit Suisse and Moët & Chandon among his 10 sponsors.
“Federer is as bankable as they come,” the magazine explains of the 10-time ATP World Tour Fan Favourite. “He has never faced major injury that sidelined him for months, like many elite players, and over the past decade, he has reached at least the semi-finals in the vast majority of tournaments, which keeps him in front of TV viewers and in the press.”
Novak Djokovic (No. 28) and Rafael Nadal (No. 30) join Federer in the Top 100, along with WTA stars Maria Sharapova (No. 22), Serena Williams (No. 68) and Li Na (No. 85) - the only three women to make the list.
The magazine elaborates on the appeal of tennis for sponsors, calling it “wildly attractive” with its lucrative fan base, 11-month season and international reach.
“The demographics of its fans are strong thanks to high disposable incomes to be spent on tennis apparel, rackets, watches and cars,” Forbes writes. “In addition, the tennis season is almost year-round, keeping Federer in the spotlight… Another plus for tennis is the global nature of the sport, so Nike and Gillette can utilise him in advertising in Asia, Europe and the U.S.”
Rounding out the Top 10 are Kobe Bryant, LeBron James, Drew Brees, Aaron Rodgers, Phil Mickelsen, David Beckham, Cristiano Ronaldo and Lionel Messi.
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Read More On Federer On Forbes
Date: 6th June 2013, Source: ATP
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